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Advisory for founders building businesses worth owning.

We work inside businesses at $5M–$30M a year to build the growth engine, take the founder out of daily operations, and turn the company into an asset built for a nine-figure outcome.

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See how we work

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what we can do for you

What We Do

Three layers. One objective: a business that grows without you and is worth more because of it.

The growth engine

Offer, acquisition, conversion, retention. We rebuild the system that turns ad spend into revenue predictably — and stops it from depending on one person’s instinct. For: founders whose growth has plateaued, or grown faster than the system behind it.

The growth engine

The founder out of the room

Team, leadership layer, cadence, decision rights, the numbers the company actually runs on. We install the operating layer so the business runs — and grows — without you in every meeting. For: founders who are the bottleneck and know it.

The founder out of the room

Enterprise value

Margin, unit economics, capital structure, valuation narrative. Companies are bought for how they look on paper and how they run without their founder. We engineer both, so the business is ready for a sale, a recapitalization, or the next order of magnitude — on your terms. For: operators at $5M–$30M who want a real path to nine figures, not a plateau.

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About

Operator-led. Not consultant-led.

Focus Sale is led by Elia Kaiser.

Elia built the offers, products and teams behind some of the most successful companies in ecom and info worldwide.

His Swiss private-bank discretion makes him and his team the trusted advisor for eight- and nine-figure founders.

He has advised 1,000+ startups in 50+ markets — including companies backed by Elon Musk, Peter Thiel and Sequoia — with a client portfolio generating $1B+ in yearly revenue.

The systems we install are the systems we’ve run. Not theory. Not frameworks borrowed from a book. The actual machinery.

Results

Multiple exits. $1B+ in yearly client revenue.

Anonymized by design. Our partners rarely appear on a public client list.

Testimonials

Albert Farhi
CEO & Founder, Oversight
"You're world class. The best person I've ever worked with. You understood all the nuances of my business and created a powerful message. Hiring you has been one of the best decisions of my career."
5.0
Sarah Darlington
CEO, Acceler8now
"Elia has been a catalyst for change and growth. If you're looking to position your offer, get a message that's resonating with your prospects and build a highly converting sales process, Elia is who you should talk to."
5.0
Zach Isaak
Founder, Uzzle
“Working with Elia is a change of standards — and an understanding of the speed it takes to win. I truly lost a year by not figuring this out earlier. This business was not sellable. Now I could walk away and it would still run.”
5.0

Albert Farhi

CEO & Founder, Oversight

"You're world class. The best person I've ever worked with. You understood all the nuances of my business and created a powerful message. Hiring you has been one of the best decisions of my career."

5.0

Zach Isaak

Founder, Uzzle

“Working with Elia is a change of standards — and an understanding of the speed it takes to win. I truly lost a year by not figuring this out earlier. This business was not sellable. Now I could walk away and it would still run.”

5.0

Sarah Darlington

CEO, Acceler8now

"Elia has been a catalyst for change and growth. If you're looking to position your offer, get a message that's resonating with your prospects and build a highly converting sales process, Elia is who you should talk to."

5.0

Process

Every engagement is bespoke.

The shape depends on the constraint.

Private conversation

A 45-minute call. No deck, no pitch. We diagnose the actual constraint and tell you whether we can help. If we can’t, we’ll point you to someone who can.

Private conversation

A 45-minute call. No deck, no pitch. We diagnose the actual constraint and tell you whether we can help. If we can’t, we’ll point you to someone who can.

Private conversation

A 45-minute call. No deck, no pitch. We diagnose the actual constraint and tell you whether we can help. If we can’t, we’ll point you to someone who can.

Scope & terms

If there’s fit, we build the engagement around your specific problem. Some are 90-day sprints. Some are multi-year. Some are advisory retainers. Some include equity. We don’t sell packages.

Scope & terms

If there’s fit, we build the engagement around your specific problem. Some are 90-day sprints. Some are multi-year. Some are advisory retainers. Some include equity. We don’t sell packages.

Scope & terms

If there’s fit, we build the engagement around your specific problem. Some are 90-day sprints. Some are multi-year. Some are advisory retainers. Some include equity. We don’t sell packages.

Installation

We do the work. Inside the business. With your team. Systems built from inside the room, not slide decks delivered from outside it.

Installation

We do the work. Inside the business. With your team. Systems built from inside the room, not slide decks delivered from outside it.

Installation

We do the work. Inside the business. With your team. Systems built from inside the room, not slide decks delivered from outside it.

Compounding

The engagement ends. The system stays. We’re paid in results that survive after we leave.

Compounding

The engagement ends. The system stays. We’re paid in results that survive after we leave.

Compounding

The engagement ends. The system stays. We’re paid in results that survive after we leave.

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Principles

Four commitments we hold ourselves to

Speed

We move at the pace of decision, not deliberation. If we can’t move fast, we don’t take the engagement.

Speed

We move at the pace of decision, not deliberation. If we can’t move fast, we don’t take the engagement.

Speed

We move at the pace of decision, not deliberation. If we can’t move fast, we don’t take the engagement.

Discretion

Our partners rarely appear on a public client list. What happens in the engagement stays in the engagement.

Discretion

Our partners rarely appear on a public client list. What happens in the engagement stays in the engagement.

Discretion

Our partners rarely appear on a public client list. What happens in the engagement stays in the engagement.

Skin in the game.

Where it fits, we participate in outcomes, not just invoices. We get paid when you win.

Skin in the game.

Where it fits, we participate in outcomes, not just invoices. We get paid when you win.

Skin in the game.

Where it fits, we participate in outcomes, not just invoices. We get paid when you win.

Compounding

We are paid in results that survive the engagement. If the work doesn’t outlast us, we haven’t done it.

Compounding

We are paid in results that survive the engagement. If the work doesn’t outlast us, we haven’t done it.

Compounding

We are paid in results that survive the engagement. If the work doesn’t outlast us, we haven’t done it.

Who We Work With

Three to five new partners per year.

We are intentionally small. The constraint is our attention, not your check.

You’re a fit if:

You’re running $5M–$30M a year on paid acquisition and hitting real ceilings: growth, margin, talent, founder dependency, exit readiness.

You want to remove yourself from daily operations without the business slowing down.

You’re building toward a meaningful exit or a nine-figure company, and you want the business structured for it now.

You make decisions in days, not quarters. You want a partner in the room, not a deck delivered from outside it.

You’re not a fit if:

You’re looking for a course, a coach, or an agency.

You’re pre- revenue or pre-product-market fit.

You want to spend six months in discovery before doing the work.